About Us





Our Essence

Empowering leaders to drive impactful change, fostering growth, and championing integrity and authenticity.

Vision

Forge a future where leaders unleash their full potential to ignite transformative change, leaving a lasting and profound impact on their organizations and communities.

Mission

Foster self-awareness, growth, and a transformational mindset so that leaders can drive positive change, inspire others, and excel in their respective industries, ultimately creating a better future.

Value

At Sam Z Executive Coaching & Leadership, our values are woven into everything we do:

Respect, Integrity, Excellence, Authenticity.

These values guide our approach and form the foundation of our interactions, driving positive change in leadership and fostering a better future.





Founder and Managing Director

Biography

El Hadj Danfa, a trusted advisor, certified career and executive coach with dual master's degrees in international economics and business administration, has cultivated a rich tapestry of expertise from prestigious institutions like the University Pierre Mendes France and the University of Science and Technology of Lille in France, as well as La Sorbonne. He also holds a certificate in financial planning from the University of Quebec and a securities course from the Canadian Securities Institute

His journey encompasses diverse leadership roles, as Chief Import Compliance Operations at Natural Resources Canada and Vice Chair of the Canadian Advisory Council on Energy Efficiency. With a 15- year tenure in the Canadian federal public service, El Hadj's strategic acumen and deep knowledge of public sector management were showcased in key positions such as Deputy Director of Planning, Performance, and Knowledge Management at Foreign Affairs Canada and Project Director for the Haiti Tax Mobilization Support Project.

Beyond borders, El Hadj's global impact includes a role as a consultant for the World Bank in Haiti, collaborating with international bodies like USAID, World Bank, IMF, European Union, and IADB. He also worked as a financial advisor and credit specialist at several Canadian financial institutions including Desjardins and the Royal Bank of Canada. His experiences in the Middle East, Haiti, Colombia, Afghanistan, and Pakistan have not only expanded his global perspective but also equipped him with tactical skills to navigate complex economic, political, and financial terrains.

Today, as a trusted advisor, executive coach and master facilitator from the Center for Executive Coaching in Florida, El Hadj channels his wealth of experience into shaping leaders. His approach, rooted in astute project management, strategic planning, and profound cross-cultural understanding, defines him as a leader who forges alliances, fosters growth, and guides organizations to unparalleled success.

On his free times El Hadj loves to travel and discover new places and cultures (visited more than 30 countries in 4 continents). He is a Karate black belt and an instructor for kids.



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